Overview
Sea Cider is hiring a Senior Associate to lead our “direct-to-consumer” sales and marketing! Are you an aspiring sales & marketing professional looking to gain hands-on experience in everything from social media campaigns to designing marketing collateral? Do you love the idea of working for a farm-based cidery that crafts award-winning cider? Then we’d love to hear from you!
Quick Stats
- Compensation: $50K annually, based on full time hours and share of pool gratuities
- Work schedule: 9am to 5pm; Tue & Wed off
- Vacation: 2 weeks paid + option of 2 weeks unpaid
- Level of responsibility: reports to Sales & Marketing Manager
- Focus areas: All DTC sales (Retail Store, eCommerce & Cider Club), and marketing to drive product sales
- Technical experience: Any or all of the following: Social media, digital advertising tools, copywriting, website content management, email marketing, graphic design, photography
The Job
Our Senior DTC Sales & Marketing Associate is accountable for reaching our DTC revenue targets, which includes revenue from our on site Retail Store, ecommerce, and Cider Club. Focus areas:
Ciderhouse Store
- Frontline work processing customer purchases
- Managing the store float, completing cash outs, and regularly updating information in our POS system
- Merchandising, creating seasonal displays, executing monthly promotions and managing our gift basket program
- Managing store inventory and sourcing goods from local artisans and other suppliers. Creating sales & inventory reports to review with our Sales & Marketing Manager
- Keeping the retail store and storage spaces clean, organized and welcoming.
eCommerce
- Processing consumer orders that arrive by website, phone, email and social media
Cider Club
- Managing our Cider Club program. Planning, packing orders, and responding to inquiries
Other Marketing
- Social media: Managing our @seaciderhouse accounts. Responding to social media messages, creating content and scheduling posts
- Creating Ciderhouse Store signage
- Creating online ads to entice visitors
- Updating website
- Assisting Sales & Marketing Manager with other product-related marketing tasks (eg updating Sales Sheets and Catalogues, designing neck tags, editing mail-outs for seasonal releases)
This person reports to our Manager of Sales, Marketing & Business Development. Performance is measured against revenue, customer engagement and productivity metrics.
The proposed work week is 9am to 5pm, with Tuesdays and Wednesdays off, and the targeted annual compensation is $50K, based on full time hours and a share of pooled gratuities.
Comprehensive training is provided on our policies, sales & marketing protocols and skills, and of course, cider!
Benefits:
- A cider allowance!
- Casual dress
- Company events (summer BBQ, winter holiday party, pizza parties!)
- Dental care
- Education allowance**
- Extended health care
- Farm fresh eggs!
- Free on-site parking
- Life insurance
- No early mornings!
- No late nights!
- Paid time off for sickness, bereavement or extreme weather events
- RRSP matching **
- Technology allowances (cell phone, computer)
- Store discount for food, beverages and merchandise!
**After one year in this position
About Us
Sea Cider is a certified organic farm near Victoria BC that grows heirloom apples and produces award-winning cider and sparkling juice. We create exceptional cider experiences while operating as a community-minded, conscientious land steward that provides safe and fulfilling work for staff. We have a sense of humour and a positive outlook; we are kind, conscientious and reliable; we enjoy collaborating and learning from one another; and we are tenacious in our efforts to produce award-winning cider and positive customer experiences.
About You
You are an aspiring sales & marketing professional interested in the diversity and growth that this role offers. As a recent graduate, you have a blend of analytical, creative and organizational skills and are keen to gain experience. In addition you have:
- Education: Serving It Right required; Food Safe an asset. Post secondary degree or diploma in marketing, communications, sales or related field required
- Vocational experience: at least one year of marketing experience required, with experience in social media, digital advertising tools, copywriting, website content management, email marketing, graphic design, and photography.
- Industry experience: Sales experience an asset. Experience in retail & consumer goods preferred.
- Communication skills: excellent written and verbal communication skills, a gift for diplomacy, and a proven track record in problem solving, resolving customer complaints successfully, and avoiding complaints in the first place!
- Technology & equipment: Highly proficiency using common industry software, and an eagerness to learn new programs and systems.
- Personal aptitude: a high degree of professionalism and personal accountability for achieving targets. Curiosity, great listening skills, a gift for collaboration and an openness to feedback. A willingness to “roll up your sleeves” to get the job done and collaborate with colleagues. An interest in learning about cider!
- Work week available: Able to work full time hours year round, 9am to 5pm, with Tuesdays and Wednesdays off.
- Physical requirements: Able to lift up to 25 kg several times daily (cases of cider, for example) and to work walking and standing up for hours at a time.
- A Health & Safety mindset, and agree to follow our Communicable Disease Plan and all safety protocols.
- Continuous improvement: A desire to work for a business that is growing and seeking to continually improve
How to Apply
Qualified applicants are encouraged to apply in confidence at hr@seacider.ca with a resume plus a cover letter that describes how you meet the requirements for the position. We thank all applicants for applying; however, only short-listed candidates will be contacted.